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Whatever improvements on education front have been achieved so far in the country, it is mainly visible in the urban areas.
Whatever improvements on education front have been achieved so far in the country, it is mainly visible in the urban areas. But India is still only 30% urbanised. In most of the rural areas, education is still very low in the pecking order of household spending. Even in the urban areas, those belonging to the economically weaker sections, find it hard to sustain the spending on education / goods purchased for the purpose of education – books, journals, stationery, magazines, etc.
It is, therefore, very crucial to keep these products affordable that cater to the needs of the section of people who are very responsive to any changes in the costs.